{"id":17,"date":"2023-11-07T17:12:44","date_gmt":"2023-11-07T17:12:44","guid":{"rendered":"https:\/\/www.expedia.de\/travel-trends-unpack-24\/?p=17"},"modified":"2023-11-08T03:40:54","modified_gmt":"2023-11-08T03:40:54","slug":"generation-ai","status":"publish","type":"post","link":"https:\/\/www.expedia.de\/travel-trends-unpack-24\/generation-ai\/","title":{"rendered":"Bereit f\u00fcr die Generation AI"},"content":{"rendered":"<div class=\"one-key-block expedia-trends-9140c-rev wp-block-expedia-trends-trends-article-article-hero\">\n\t\t\t<div class=\"one-key-block-container\"><div class=\"wp-block-expedia-trends-trends-article-article-hero-image\">\n\t\t\t<img decoding=\"async\" class=\"one-key-responsive-large\" src=\"https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1.png\" srcset=\"https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1.png 1462w, https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1-300x201.png 300w, https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1-1024x686.png 1024w, https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1-768x515.png 768w\" alt=\"\" \/>\n\t\t\t\t\t \t\t\t <img decoding=\"async\" class=\"one-key-responsive-small\" src=\"https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1.png\" srcset=\"https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1-300x201.png 300w, https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1-1024x686.png 1024w, https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1-768x515.png 768w, https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1-1280x853.png 1280w, https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1-640x427.png 640w, https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1-320x213.png 320w, https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/uploads\/2023\/11\/AI-Gen-Hero-1.png 1462w\" \/>\n\t\t<\/div>\n\t\t<div class=\"wp-block-expedia-trends-trends-article-article-hero-content\">\n\t\t\t<div class=\"content-top\">\t\n\t\t\t\t\n\t\t\t\t<div class=\"one-key-eyebrows-2 expedia-trends-9140c-rev\">November 2023<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"content-middle\">\n\t\t\t\t\n\t\t\t\t<h1 class=\"expedia-trends-9140c-rev \">Bereit f\u00fcr die Generation AI<\/h1>\n\t\t\t\t<div class=\"one-key-bylines\">\t\n\t\t\t\t\t\t\t\t<div class=\"one-key-eyebrows-2 one-key-full-width-hidden one-key-mobile-hidden expedia-trends-9140c-rev\">Von Kate Bussmann<\/div>\n\t\t\t\t\t\t\t\t<div class=\"one-key-eyebrows-2 one-key-full-width-hidden one-key-mobile-hidden expedia-trends-9140c-rev\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"content-bottom\">\n\t\t\t\t<p class=\"expedia-trends-9140c-rev\">Im Jahr 2023 hat die generative KI Schlagzeilen gemacht und 2024 wird sie das Buchen von Reisen f\u00fcr immer ver\u00e4ndern.<\/p>\n\t\t\t\t<div class=\"one-key-eyebrows-2 one-key-text-padding-top expedia-trends-9140c-rev\">November 2023<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\n\n<div class=\"wp-block-group sidebar-outer-container-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group sidebar-container-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-one-key-feature-article-side-rail one-key-fade\"><div class=\"side-rail-wrapper\"><div class=\"mobile-side-rail-container\"><div><\/div><div><\/div><div><\/div><\/div><div class=\"side-rail-container first\"><div class=\"one-key-subhead-3\">Share article<\/div><a><svg class=\"one-key-chevron-link\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M18.9915 10.7571L17.4854 9.25098L11.9997 14.7367L6.51395 9.25098L5.00781 10.7571L11.9997 17.749L18.9915 10.7571Z\" fill=\"#191E3B\"><\/path><\/svg><\/a><div class=\"one-key-links\"><a target=\"_blank\" href=\"mailto:?SUBJECT=Bereit%20f%C3%BCr%20die%20Generation%20AI%20-%20Expedia%20Trends&amp;BODY=https:\/\/www.expedia.de\/travel-trends-unpack-24\/get-ready-for-gen-gen-ai\/\"><div class=\"one-key-email-link\"><\/div><\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.expedia.de\/travel-trends-unpack-24\/get-ready-for-gen-gen-ai\/\"><svg class=\"one-key-facebook-link\" 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130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg><\/a><button class=\"one-key-copy-link one-key-caption-1\"><\/button><\/div><\/div><div class=\"side-rail-container\"><div class=\"side-rail-image-rows\"><div class=\"side-rail-image-row\"><\/div><div class=\"side-rail-image-row\"><\/div><div class=\"side-rail-image-row\"><\/div><\/div><div class=\"side-rail-container last\"><div class=\"side-rail-content\"><div class=\"form-inputs\"><div id=\"destination-button-container\" role=\"button\" tabindex=\"1\" class=\"placeholder\">Going to<\/div><div class=\"popover-picker\" id=\"location\"><div class=\"popover-close\" onclick=\"jQuery(this).parent().hide();\">X<\/div><div class=\"destination-input-container\" role=\"button\" tabindex=\"1\"><input type=\"text\" placeholder=\"Going to\" name=\"destination-input\" id=\"destination-input\"\/><\/div><div class=\"results\"><div class=\"no-results\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M28 26.1243L21.1745 19.2989C22.3824 17.6995 23.0987 15.708 23.0987 13.5493C23.0987 8.27538 18.8233 4 13.5493 4C8.27538 4 4 8.27538 4 13.5493C4 18.8233 8.27538 23.0987 13.5493 23.0987C15.708 23.0987 17.6995 22.3824 19.2989 21.1745L26.1243 28L28 26.1243ZM20.4461 13.5493C20.4461 17.3583 17.3583 20.4461 13.5493 20.4461C9.74037 20.4461 6.65259 17.3583 6.65259 13.5493C6.65259 9.74037 9.74037 6.65259 13.5493 6.65259C17.3583 6.65259 20.4461 9.74037 20.4461 13.5493Z\" fill=\"#191E3B\"><\/path><\/svg><p class=\"one-key-body-3\">Search by destination, accommodation or landmark<\/p><\/div><div class=\"results-list hide\"><\/div><\/div><button id=\"location-submit\" class=\"modal-submit\">Submit<\/button><\/div><div id=\"datepicker-button-container\"><input type=\"text\" id=\"datepicker\"\/><input type=\"hidden\" name=\"date-value\" id=\"date-value\"\/><\/div><div id=\"travelers-button-container\" role=\"button\" tabindex=\"1\" class=\"placeholder\">Travelers<\/div><div class=\"popover-picker\" id=\"traveler\"><div class=\"popover-close\" onclick=\"jQuery(this).parent().hide();\">X<\/div><p class=\"one-key-subhead-3\"><\/p><div class=\"popover-content\" id=\"room-1\"><div class=\"counter-container\"><p>Adults<\/p><div class=\"counter-control\"><button id=\"deincrement-adults\" class=\"counter-button\">&#8211;<\/button><div class=\"counter\" id=\"counter-adults-1\">1<\/div><button id=\"increment-adults\" class=\"counter-button\">+<\/button><\/div><\/div><div class=\"counter-container\"><div class=\"counter-category-container\"><p>Children<\/p><p class=\"one-key-caption-1\">Ages 0 to 17<\/p><\/div><div class=\"counter-control\"><button id=\"deincrement-children\" class=\"counter-button\">&#8211;<\/button><div class=\"counter\" id=\"counter-children-1\">1<\/div><button id=\"increment-children\" class=\"counter-button\">+<\/button><\/div><\/div><\/div><button id=\"add-room-button\">+ Add another room<\/button><button id=\"travelers-submit\" class=\"modal-submit\">Submit<\/button><\/div><div class=\"misc-addon-container\"><input type=\"checkbox\" id=\"flight\" name=\"flight\"\/><label for=\"flight\">Add a flight<\/label><input type=\"checkbox\" id=\"car\" name=\"car\"\/><label for=\"car\">Add a car<\/label><\/div><\/div><\/div><a class=\"one-key-button-2\">Search<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group sidebar-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Im Jahr&nbsp;2023 hat die generative KI Einzug in unser Leben gehalten. Millionen Menschen haben bereits mit Online-Chatbots und Programmen zur Bilderzeugung experimentiert und sind von den M\u00f6glichkeiten dieser neuen Technologie begeistert. Von \u201eUnterhaltungen\u201c mit fiktiven Charakteren bis zu im Handumdrehen erstellten Kunstwerken&nbsp;\u2013 die M\u00f6glichkeiten der generativen KI (Computerprogramme, die mithilfe von maschinellem Lernen und KI-Modellen Texte, Bilder, Audio und vieles mehr erstellen) werden immer beeindruckender.<\/p>\n\n\n\n<p><br>Aber nicht nur die leistungsstarken Funktionen machen Schlagzeilen, sondern auch die Tatsache, dass sie f\u00fcr alle Menschen so einfach nutzbar sind. Da m\u00fcssen die \u201eDigital Natives\u201c Platz machen f\u00fcr die \u201eGeneration AI\u201c.<\/p>\n\n\n\n<div class=\"wp-block-one-key-storytelling-toolkit-inline-image one-key-inline-image-right one-key-fade\"><div class=\"wp-block-one-key-inline-image-image\"><figure class=\"medium_3_4\"><img decoding=\"async\" src=\"https:\/\/www.expedia.com\/magazine\/wp-content\/uploads\/2023\/11\/Gen-AI-Image-2-2-640x853.jpg\"\/><figcaption role=\"textbox\">AI can sift through reviews so travelers don\u2019t have to<\/figcaption><\/figure><\/div><div class=\"wp-block-one-key-inline-image-content\"><p>W\u00e4hrend die generative KI f\u00fcr viele ein interessantes Spielzeug ist, mit dem sie experimentieren, sehen diverse Branchen\u00a0\u2013 vom Gesundheitswesen bis zum Journalismus\u00a0\u2013 ihr Potenzial. Und dies gilt auch f\u00fcr die Reisebranche. Im April 2023 hat die Expedia Group eine Partnerschaft mit ChatGPT bekannt gegeben. Der \u00e4u\u00dferst beliebte Chatbot wird seitdem in die englischsprachige Expedia-App eingebunden. Reisende k\u00f6nnen ihn als Tool f\u00fcr die Reiseplanung nutzen und unter Angabe von Budget, Terminen oder sonstigen Gegebenheiten (z.\u00a0B. bei der Suche nach familienfreundlichen Resorts oder einem Hotel f\u00fcr LGBTQ+-Familien) nach Empfehlungen f\u00fcr Unterk\u00fcnfte oder Erlebnisse fragen. So soll der Moment vermieden werden, an dem man vor einem Bildschirm mit Dutzenden ge\u00f6ffneter Registerkarten sitzt und immer noch nicht wei\u00df, wohin die Reise gehen soll, weil die Auswahl viel zu gro\u00df ist.<\/p><\/div><\/div>\n\n\n\n<p>\u201eWenn man verschiedene Zimmerkategorien, Datumsbereiche und Preise einbezieht, gibt es etwa 1,2&nbsp;Billiarden Variablen allein bei Hotels\u201c, erkl\u00e4rt Rathi Murthy, CTO und President von Expedia Product &amp; Technology. \u201eWir nutzen bereits seit Jahren KI, um das Reisen zu erleichtern, indem wir den richtigen Reisenden die richtigen Angebote zum richtigen Preis pr\u00e4sentieren.\u201c<\/p>\n\n\n\n<div class=\"wp-block-one-key-storytelling-toolkit-inline-image one-key-fade\"><div class=\"wp-block-one-key-inline-image-image\"><figure class=\"medium_3_4\"><img decoding=\"async\" src=\"https:\/\/www.expedia.com\/magazine\/wp-content\/uploads\/2023\/11\/Gen-AI-Image-1-2-640x853.jpg\"\/><figcaption role=\"textbox\">Travelers are ready to see what AI can do for them<\/figcaption><\/figure><\/div><div class=\"wp-block-one-key-inline-image-content\"><p>Die Funktion zur Preisbeobachtung, die f\u00fcr Expedia-Mitglieder verf\u00fcgbar ist, nutzt ebenfalls maschinelles Lernen. Damit k\u00f6nnen Flugtarife beobachtet und im richtigen Moment gebucht werden. Auf Hotels.com erhalten Reisende KI-gest\u00fctzte Empfehlungen zur besten Zimmerkategorie, die anhand von 40\u00a0Faktoren (z.\u00a0B. wer verreist, wohin geht die Reise und f\u00fcr wie lange) erstellt werden. \u201eWir wissen, wie schwierig es ist, verschiedene Unterk\u00fcnfte miteinander zu vergleichen, daher haben wir Smart Shopping entwickelt\u201c, berichtet Murthy. \u201eDas Tool pr\u00fcft die Attribute jedes Zimmers\u00a0\u2013 zum Beispiel ob es ein Kingsize-Bett gibt oder ob es sich um eine Suite handelt\u00a0\u2013 und wendet dann KI an, um das passendste Zimmer zu empfehlen.\u201c Die Empfehlung basiert auf Informationen, die zu der Reise gesammelt wurden, wie Dingen, die Alleinreisende bevorzugen. <\/p><\/div><\/div>\n\n\n\n<p>Weitere Produkte, in denen generative KI zum Einsatz kommt, sind Details zu Unterkunft und Ausstattung (hier werden mithilfe der Technologie G\u00e4stebewertungen durchsucht, damit die Reisenden dies nicht tun m\u00fcssen) und dynamische Reisef\u00fchrer, die Informationen zu Hotelpreisen, Wetterbedingungen und zur Anzahl der Besucher in den beliebtesten St\u00e4dten der Welt liefern.<br><br>Und die Reisenden m\u00f6chten wissen, was k\u00fcnstliche Intelligenz f\u00fcr sie tun kann: W\u00e4hrend 2023 nur 6%* der US-amerikanischen Reisenden sagten, sie w\u00fcrden konversationelle KI f\u00fcr die Reiseplanung nutzen, weisen Daten aus einer weltweiten Umfrage** der Expedia Group darauf hin, dass diese Zahl drastisch steigen k\u00f6nnte. Fast 40% w\u00fcrden generative KI nutzen, um ein Hotel oder eine Ferienunterkunft zu finden, ein Drittel w\u00fcrde damit Flugangebote vergleichen oder sich im Hinblick auf Reiseziele inspirieren lassen und 35% w\u00fcrden damit nach Aktivit\u00e4ten suchen. Wenn die KI jetzt noch unseren Koffer packen k\u00f6nnte&nbsp;\u2026<\/p>\n\n\n\n<p class=\"footnote\" style=\"font-size:0.7rem\"><em>Aus einem <\/em><a target=\"_blank\" href=\"https:\/\/www.nrgmr.com\/our-thinking\/lifestyle\/ai-and-travel\/\"><em>Bericht von NRG aus dem Jahr\u00a02023<\/em><\/a><\/p>\n\n\n\n<p class=\"footnotes\" style=\"font-size:0.7rem\"><br><em>Laut einer Umfrage, die OnePoll im Namen von Expedia Brands zwischen dem 12.\u00a0September und dem 5.\u00a0Oktober\u00a02023 unter 20.000\u00a0Personen in 14\u00a0L\u00e4ndern durchgef\u00fchrt hat.<\/em><\/p>\n\n\n\n<div class=\"wp-block-one-key-storytelling-toolkit-bio-breaker one-key-fade\"><div class=\"one-key-block-container\"><div class=\"bio-top\"><div class=\"bio-image\"><img decoding=\"async\" src=\"https:\/\/www.expedia.com\/magazine\/wp-content\/uploads\/2023\/11\/Artboard-1-copy-3Kate.jpg\"\/><\/div><div class=\"bio-content\"><p class=\"bio-name one-key-subhead-4\">Kate Bussmann<\/p><p class=\"bio-title\">Autorin<\/p><\/div><button class=\"bio-carat\"><svg class=\"closed\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M25.3227 14.3431L23.3145 12.335L16.0002 19.6492L8.68592 12.335L6.67773 14.3431L16.0002 23.6656L25.3227 14.3431Z\" fill=\"#191E3B\"><\/path><\/svg><\/button><\/div><div class=\"bio-description one-key-body-3\">\n<p>Kate Bussmann arbeitet als Redakteurin bei der Expedia Group und schreibt zu allen Themen rund um Kultur und Stil. Sie veranstaltet Live- und Online-Events, schreibt f\u00fcr internationale Zeitungen und Magazine wie <em>The Times<\/em>, <em>The Telegraph<\/em>, <em>InStyle<\/em>, <em>Glamour<\/em> und <em>Marie Claire<\/em> und war schon bei NPR, der BBC und Sky News zu sehen. Sie hat bereits in London, New York und Neapel gelebt und m\u00f6chte irgendwann nach Paris ziehen.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"one-key-block one-key-theme-bex-blue wp-block-one-key-app-download\">\n\t\t\t<div class=\"one-key-block-container\">\n\t\t\t\t<div class=\"wp-block-one-key-app-download-image\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.expedia.de\/travel-trends-unpack-24\/wp-content\/plugins\/one-key\/src\/feature\/app-download\/image.jpg?v1.1\" alt=\"\" \/>\n\t\t\t\t<\/div>\t\n\t\t\t\t<div class=\"wp-block-one-key-app-download-content\">\n\t\t\t\t\t<div class=\"wp-block-one-key-app-download-content-container\">\n\t\t\t\t\t\t<div class=\"one-key-subhead-1\">\n\t\t\t\t\t\t\tDownload our app to save<\/br>\n\t\t\t\t\t\t\t<span class=\"one-key-subhead-1\">with member prices.<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<p class=\"one-key-body-3\">Scan the QR code or select one of the links below.<\/p>\n\t\t\t\t\t\t<div class=\"wp-block-one-key-app-download-container one-key-body-5\">\n\t\t\t\t\t\t\t<div class=\"wp-block-one-key-app-download-apple\"><a href=\"https:\/\/expe.app.link\/?~customer_campaign=BRAND&#038;~customer_ad_name=BEX.BRAND.DIGITALEDITORIAL.APPBANNER&#038;~customer_ad_set_name=EXPEDIA-US&#038;~customer_placement=BEX.BRAND.DIGITALEDITORIAL.MWEB&#038;%24desktop_url=https%3A%2F%2Fwww.expedia.com%2Fapp&#038;%24canonical_url=https%3A%2F%2Fwww.expedia.com\" target=\"_blank\">Download from the App Store<\/a><\/div>\n\t\t\t\t\t\t\t<div class=\"wp-block-one-key-app-download-google\"><a href=\"https:\/\/expe.app.link\/?~customer_campaign=BRAND&#038;~customer_ad_name=BEX.BRAND.DIGITALEDITORIAL.APPBANNER&#038;~customer_ad_set_name=EXPEDIA-US&#038;~customer_placement=BEX.BRAND.DIGITALEDITORIAL.MWEB&#038;%24desktop_url=https%3A%2F%2Fwww.expedia.com%2Fapp&#038;%24canonical_url=https%3A%2F%2Fwww.expedia.com\" target=\"_blank\">Download from Google Play<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"wp-block-one-key-app-download-qr one-key-responsive-large one-key-body-5\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Im Jahr 2023 hat die generative KI Schlagzeilen gemacht und 2024 wird sie das Buchen von Reisen f\u00fcr immer ver\u00e4ndern.<\/p>\n","protected":false},"author":1,"featured_media":38,"comment_status":"open","ping_status":"open","sticky":false,"template":"trends.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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